Turning VAT Refunds into VAT Rewards

We are building the first truly disruptive app to remove friction from the tax-free shopping system.

We lean on 27 years of industry experience to put the tourist at the center of the tax-free shopping experience; ensuring they receive more of what they deserve and creating a joyful shopping experience abroad.

We started our business in 2016, creating a cross-border rewards technology. We realized that a VAT refund is an incentive provided by governments to promote tourism - a reward!

We want to reward you for every tax-free experience, with any refund operator, across 50 countries.

Founded In




Global Team




Our Vision

To drive value for the entire tourism ecosystem by putting the traveller at the center of tourism retail

Our Mission

To empower travellers with choice and convenience, complementing their travel experiences with value at every step of the journey

Press Releases

utu and Etihad Guest Partner to Bring Extra Rewards to Etihad Guest Members

PRNewswire - Sept. 21, 2022 - Singapore-based travel-tech company utu has announced that Etihad Guest, the frequent flyer program of the UAE's national airline Etihad Airways, will now allow Etihad Guest members to shop tax-free globally with the utu Tax-Free Card.

Media Mentions

utu Invites Users to Discover Flying Blue with New Partnership

PRNewswire - Aug. 1, 2022 - utu, a Singapore-based travel-tech company, has announced a new partnership with Flying Blue, the frequent flyer programme of leading Franco-Dutch airline group Air France-KLM. The new collaboration takes utu's mission of revitalising the tax-free shopping and travel industry to a new level, with even more rewarding benefits.

Media Mentions

More coming soon...