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About us

We believe everyone should Get More

utu was founded in 2016 with the singular vision of enhancing the benefits of tax-free shopping - going beyond the savings of tax refunds.

Leveraging over two and a half decades of experience in this sector, we created an innovative platform that offers additional layers of benefits for both the overseas shopper and our partners.

By partnering with top brands i.e. airlines, hotel groups and shopping centres in over 50 countries, we have created an innovative platform that offers additional benefits for both the overseas shopper and our partners.

Asad Jumabhoy, Co-Founder and CEO

Asad Jumabhoy is utu’s co-founder and CEO. Asad sits at the helm of strategy that steers utu’s development of innovative technologies in the tax-free shopping market. Asad is a pioneer and major industry player who has shaped and grown the tax refund sector as we know it today.

He transformed both Global Blue and Premier Tax Free (now Planet) into industry leaders through strong management and business acumen. His drive to improve the tax free shopping arena through innovation is combined with in-depth industry knowledge and a vast business network from his 25 years in the sector.

Meet our CEO

Our Mission

Transform tax-free shopping to reward customer loyalty, even overseas.

Our Vision

We believe travelers should get the most out of their tax-free shopping refunds.

Our Vision and Mission

For Brands

Double your VAT refund when you shop tax-free

Becoming a utu partner is easy and our app will integrate seamlessly into your existing customer experience to enhance loyalty and boost sales.

For Travellers

Find out how our products can add value to your travel journey.

Find out more about utu

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