Looking for popular 2022 shopping destinations in Italy? Read on.

Tourists travel to Italy primarily to experience its rich culture, cuisine, history, fashion, and art. However, shopping is also an integral part to having a memorable experience in the country.  

As a tourist, you will be able to obtain a refund on the Value Added Tax (VAT) paid for goods purchased when returning home. You will be able to shop tax-free in most boutiques, malls, and department stores in Italy.  

The VAT rate in Italy is 22%. With a high VAT rate, it would be a waste to pay high fees and receive a lower amount than you should for your tax refund. Read until the end to find out how you can get more for your tax refund in Italy!

Here’s a list of shopping destinations in Italy to visit on your next trip.


Milan is the most popular shopping destination in Italy
Milan, Italy

As the fashion capital of Italy, Milan is renowned internationally as a shopping destination. It is home to some of the country’s major fashion brands and the venue for Milan Fashion Week; the biannual event that attracts fashion lovers, buyers, and media from across the globe. 

via Monte Napoleone 

Main luxury shopping destination in Italy - Milan's via Monte Napoleone
“via Montenapoleone” by darkensiva is licensed under CC BY 2.0 

Head down to Milan’s main luxury shopping street, where there are so many choices, you will not know where to begin. For the fashion enthusiast, discover the latest trends in fashion from world-famous designers, where the newest collections hit the stores immediately. Looking for a new pair of shoes? Pick up one with excellent craftsmanship from Italian shoemakers such as Salvatore Ferragamo and Ermenegildo Zegna. You will also be able to bring home limited-edition pieces that are exclusively available there. Enjoy an experience suited for the shopaholic in you when you visit this street! 

Galleria Vittorio Emanuele II 

Milan's Galleria Vittori Emanuele II is one of the most popular shopping destinations in Italy
Milan’s Galleria Vittorio Emanuele II

This glass-covered shopping arcade is Italy’s oldest shopping gallery and a prominent landmark of Milan. It was named after Victor Emmanuel II, the first king of the old kingdom of Italy. It is located at Piazza del Duomo, where Milan’s most iconic landmark, the Duomo di Milano (Milan Cathedral), can be found.  

After a day of sightseeing in the area, you can look forward to exploring different designer shops ranging from Gucci to Giorgio Armani. You can also check out Libreria Bocca, a bookstore that has been in the shopping arcade since 1930.


Rome is another famed shopping destination in Italy
Colosseum, Rome, Italy

The capital city of Italy is known for its archaeological and art treasures. Many visit Rome to catch sight of its magnificent architecture, namely the Colosseum and Pantheon. However, the city does not hold back from offering a memorable retail experience.

via Condotti

Rome's Via ei Condotti is a popular shopping destination in Italy due to its offerings of major designer boutiques
“via dei Condotti, Rione IV Campo Marzio, Roma, Lazio, Italy – panoramio.jpg”  by trolvag is licensed under CC BY-SA 3.0 

Dubbed the most fashionable shopping street in Rome, via Condotti has almost every major designer boutique you can name. Even if you do not enter the stores, you will enjoy the sight of the brilliantly assembled window displays. This street leads directly to the Piazza di Spagna, otherwise known as the Square of Spain, one of the famous attractions in Rome.

via del Corso 

Rome's Via del Corso is an alternative popular shopping destination in Italy
“via del Corso” by Lunna Campos is licensed under CC BY 2.0 

You’ll find the biggest brands in the luxury world and flagship stores of popular fast-fashion chains lining this upscale shopping street. It extends from Piazza Del Popolo to Piazza Venezia. You’ll be able to find almost anything from athletic apparel to cosmetics! The Galleria Alberto Sordi, a shopping arcade, is located along this street with more stores for you to discover. 


Venice is an underrated shopping destination in Italy
Venice, Italy

Often known as the ‘City of Canals’, Venice is a popular tourist destination, recognized for its beautiful bridges and gondola rides. As you experience the rich history and art in this unique city, explore the variety of shopping options it also has to offer!

Calle Larga XXII Marzo 

The most popular shopping destination in Italy, Venice is the Calle Larga XXII Marzo
“Calle Larga XXII Marzo, Venice” by Dimitris Graffin is licensed under CC BY 2.0

Indulge yourself in luxury shopping at one of the main shopping streets in Venice. Calle Larga XXII Marzo is located near St. Mark’s Square and boasts a variety of Italian and international designer brands. There are also vintage shops selling handmade products, which can serve as artisanal practical items or cute souvenirs for your home. Aside from shopping, you can visit the art galleries and historic attractions in the area!


Florence is yet another popular shopping destination in Italy
Florence, Italy

Considered the birthplace of the Renaissance, Florence is known for playing host to Renaissance art pieces by Leonardo da Vinci and Michelangelo. The numerous museums and architectural buildings throughout the city further showcase its rich history and culture.

via Roma and via dei Calzaiuoli 

Via dei Calzaiuoli, Florence is the one the main shopping destinations in Italy
“via dei Calzaiuoli, Florence” by Dimitris Graffin is licensed under CC BY 2.0

These two streets connect the main square of Piazza della Signoria and the Duomo to form Florence’s main shopping hub. From clothing to souvenirs, you will not be short of options, with stores that cater to every individual’s shopping needs. 

These streets host Italian and global high-end brands. If you want to take a break from luxury shopping, you can visit stores selling handcrafted products and unique souvenirs. There are also many restaurants and cafes in the area so you don’t have to worry about shopping on an empty stomach!

Shopping tax-free in Italy 

When visiting these locations, don’t forget that you can claim a tax refund for your shopping. Let us walk you through the tax refund process in Italy. 

Getting a Tax Free Form at the store: 

  • Spend a minimum of €154.94 on the same day and in the same store 
  • Request a VAT refund claim and present your passport or travel documents to the cashier during purchase   
  • You will receive a Tax Free Form  
  • Inform the cashier that you would like to receive your refund to your utu Tax Free Card number. If the cashier is unable to do this, inform them that you will decide your refund method later and fill in your utu Tax Free Card number manually
  • Keep your original sales receipts and Tax Free Forms to validate your claim at the end of your trip

Validating your goods:  

  • Head to the Customs Office before checking in and going through Immigration  
  • Present your travel documents and Tax Free Form along with your purchased goods and sales receipts for inspection at the Customs Office 
  • You will receive a stamp on your form validating the purchases 
  • The refund operator may ask you to deposit your stamped forms and receipts into a mailbox so they can be processed manually

Receiving your tax refund:  

  • Once validated, the Tax Refund Operator will process your tax refund and utu will notify you of your upsized refund once it is received by utu Tax Free Card


Upsize your VAT refund by up to 30% in Frequent Flyer Miles with utu Membership or 5% extra in cashback to a linked payment card.

Download the utu Tax Free app via the App Store or Google Play, subscribe to a premium utu Membership tier and receive a joining bonus worth up to USD1250!


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